Director of Digital Marketing

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Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

What you will do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

  • Instrument conversion points and optimizes user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements

 

  • Solid B2B marketing experience

  • Proven working experience in digital marketing

  • Experience in the Health Care industry - Advantage

  • Proven working experience in a global environment

  • Native English speaker with great communication skills - a must

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

  • Experience in optimizing landing pages and user funnels

  • Solid knowledge of website analytics tools

  • Experience in setting up and optimizing LinkedIn campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Up to date with the latest trends and best practices in online marketing and measurement

  • Degree in marketing or a related field

 

 

Want to learn more about this opportunity?

Send your CV with ‘IL Director of Digital Marketing’ in title to: hrgs.jobs@gmail.com